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By AlumierMD Let’s begin with a mantra, summer skincare matters! Asurvey done by AlumierMD said that many skincare devotees simply take the summer off from actives and treatments. We now know your summer skincare secrets! From those of you with dedicated skincare regimes lying in the sun (reminder: There’s No Such Thing As A Healthy Tan ) and others not reapplying sunscreen and yet more people putting retinol to one side for a couple of months. We’re here to explain why you should keep using actives in the summer months.   How Did We Get Here? Back in the day, ‘ sun’s out laser guns away’ was a clinic catchphrase and summer was a quieter period for skincare and treatments. Whilst people might have been really hot on their skincare during the winter as soon as the sun showed up – skincare stopped being a priority. In part this is because many in-clinic treatments and active ingredients like retinol and acids have an exfoliating effect which essentially leaves the skin more photosensitive (sensitivity to the sun). In those days we didn’t have the incredible protection and prevention skincare that we now have! Now, formulations and understanding are streets ahead so you CAN prevent any further damage from the sun, you CAN continue using corrective skincare and you CAN continue to reverse damage. No more going forward in the winter and backwards in the summer, you can move forward all year round meaning those skin goals come faster and closer. Is Summer Skincare Even More Important? The summer is probably the time that your skin needs skincare the most. Why? Your skin is constantly under attack from environmental factors and in the summer the sun’s rays are stronger, cloud cover is lessened, and we often travel for holidays to sunnier climates. The sunshine unfortunately will breakdown collagen leading to signs of premature ageing like wrinkles, dark spots, and leathery skin. It is counterintuitive to give up protective and corrective skincare because the environment is more damaging! Instead, have a seasonal skincare review with your pro and be honest! There are steps you can take if the reality is that you’ll be in and out of the pool with the kids or soaking up the sun’s rays at a festival. You don’t have to be as extreme as avoiding all actives and treatments all summer long. There are a few simple sun choices that will help your skin to stay protected, so you can keep your skincare regime on the go. Your skin pro can tweak your use of actives; maybe choosing lower percentages or going from daily use to a couple of times a week. You might even buffer your active ingredients by sandwiching with other products. We also recommend big sunglasses and a hat or head scarf – a stylish way to protect your skin from the sun. Plus, reapply your sunscreen! Need to know how to do that on top of makeup? We’ve covered that , and we also suggest you put a reapplying alarm on your phone.    Skincare for Protection & Prevention Before we talk sunscreen, let’s have a recap on the serum step, this is a key element of an effective year-round skincare routine. Serums tend to have the highest concentrations of active ingredients and work on particular issues you might have, but our hybrid formulas do even more and provide incredible levels of antioxidant protection. Take the EverActive C&E® + Peptide , this high-strength serum features a blend of 15% Vitamin C, Vitamin E, and MATRIXYL® Synthe'6®, a powerful peptide, to target signs of ageing and revitalise the skin. It is clinically proven to reduce the depth and volume of wrinkles, improve surface homogeneity, and even out complexion within 56 days. AND it shields skin from environmental damage thanks to powerful vitamin C which targets free radicals that attack the skin. When it comes to sunscreen , formula is key, the hybrid, triple defence options do so much more. First up, you can choose the one that is right for your skin’s needs as we have hydrating options: Sheer Hydration in tinted and untinted . There’s sensitive skin-friendly Clear Shield and Moisture Matte which gently hydrates, leaves skin matte and has a flattering sheer tint. All of the sunscreens offer triple defence with superior shielding, they are mineral sunscreens which use zinc and titanium dioxide, ingredients that we prefer. All provide daily hydration defence and are packed with antioxidants for the ultimate daily skin protection all summer and all year round.

AlumierMD There are so many sunscreens available now - and they’re all labelled with lots of confusing information - so it’s easy to just reach for the one that looks like it has the highest protection. SPF 50 is higher than 30 and 40, so that’s better, right? Not always. Sorry to disrupt your brainwaves, BUT if SPF is the only thing you think about when it comes to defending your skin against the damaging impact of the sun and environment, we’re here to tell you "think wider..." The negative effects of the sun’s rays (the degradation of skin health, advanced signs of ageing to name a few and lest we forget skin cancer) come from a multitude of rays, not just burning UVB rays. What about environmental damage? What about the full spectrum of light that comes from the sun including UVA, blue light and infrared? There’s also free radicals and pollution to consider, too. SPF is important, but not the only thing that you need to be looking for in a sunscreen, it turns out choosing a high SPF isn't a shortcut to total skin protection. So, let’s find out what is. WHAT DOES “SPF” MEAN? SPF stands for Sun Protection Factor and in short, it's a measure of the length of time your skin can last without burning. For example, if you have very fair skin and you burn within one minute of standing in the sun, put on SPF 10 and you’ll be able to stay in the sun for 10 minutes without burning. SPF 30 = 30 minutes and so on. The difference between them is actually quite minimal... let us explain. SPF 30 blocks out 96.7% of UVB radiation, SPF 40 blocks out 97.5% of UVB radiation and SPF 50 blocks 98%. SPF IS important because UVB rays can damage skin health, but they can be blocked by clouds. They’re only around on very sunny days, making up 5% of the UV rays that reach the earth's surface. We refer to UVA rays as ‘stealth ray’. They travel through clouds and glass, and they’re present 365 days a year. These long light waves can penetrate through to the deep layers of skin where they can cause collagen and elastin degradation. Lines, wrinkles, discolouration... the works. FYI - A sunscreen’s SPF doesn’t measure its ability to protect against UVA, so if you’re only looking at SPF, you need to zoom out… way out. PROTECTING AGAINST THE ENVIRONMENT There are two main filters used in SPF products – chemical and physical. At AlumierMD, they chose to formulate with physical sunscreens only, specifically, zinc oxide and titanium dioxide because they protect against both long UVA and short UVB rays. They work, in the main, by sitting on top of the skin reflecting the light away, so it doesn’t degrade by doing its job. Therefore, once you put it on you are protected until you take it off. Ok, if you sweat or rub your skin - then yes, you do need to do a little bit of a top up. Each of AlumierMDs sunscreens offers high-performance daily protection by going beyond the science of skin defence. Think power antioxidants, vitamin C and super hydrators sodium hyaluronate and hyaluronic acid. Formulating sunscreens that you WANT to wear White coats at the ready! Let’s all imagine we’re chemists formulating with the sunscreen filters zinc oxide and titanium dioxide, there’s a lot to think about. Photostability? Frequency of application? Spectrum of protection? Zinc oxide and titanium dioxide aces them all. Plus, they are the only two sunscreen filters generally recognised as safe and effective (GRAS) certified by the FDA. They are both thick white minerals, meaning chemists will have a job to get a high SPF that feels nice to wear, without chemicals. You’ll often see that high SPFs have a blend of physical and chemical filters. We have pushed our SPFs to SPF 40 or SPF 42 which is as high as we could get them without leaving a white cast or adding chemical filters. And we’ve done it! They feel so lightweight and comfortable, 90% of people* said their skin was more hydrated when using one of our sunscreens. You might notice a change Recently the European Commission announced they will only recognise SPF 30 or SPF 50 and not any SPFs in between. So that means the SPF 40 and 42 sunscreens must now say SPF 30 on the bottle, even though the percentage of protection remains the same and they will continue to be labelled SPF 40 and SPF 42 in the North Americas. Why didn’t they upgrade to an SPF50? Because it would only offer 0.5% more protection, would be unpleasant to use if they didn’t add chemical filters and SPF only speaks to one portion of environmental protection required to protect the longevity of skin health. So, between a basic formula with high SPF, and a hard-working hybrid sunscreen, with robust filters, that protects against all six environmental aggressors (UVB, UVA, pollution, free radicals, infrared and blue light) PLUS tippling up as your hydrating serum and foundation or tinted moisturiser... AlumierMD has worked incredibly hard to make the choice clear (Clear Shield?). Your pro can help you find your perfect match with personalised sunscreen recommendations for your individual skin needs.

Prevent ageing completely? Currently only available in sci-fi movies, but we do know the best way to avoid wrinkles: future-proofing your skin. Making a plan that prevents, prolongs, and protects your skin health will prevent the signs of ageing from appearing prematurely. Of course, no one can prevent ageing completely (And we don’t think we should, ageing is a privilege and we believe in ageing well), but you can keep signs of ageing skin, like wrinkles, dark spots, and sagging, away for longer. It’s a skin ageing prevention strategy that you can build with your skin pro – no matter how old you are right now. PREVENTING In recent years we’ve seen a shift away from corrective measures later in life, to skin prevention in younger years. Keeping your skin looking more youthful – which could include some of the visible effects like less wrinkles, firmer skin and a more even tone. So how do you prevent early wrinkles? You future-proof with medical-grade skincare! Creating a future-proofing plan with your pro will likely begin with a focus on your skin barrier. A resilient skin barrier shows your skin is working efficiently which means less chance of the damage that leads to the visual signs of ageing. Your pro will help you build a rejuvenating skincare routine that’s right for you, but consistency is key. The best age-prevention skincare can only work when applied every morning and evening, no matter what. And the products? Well, our hardworking hybrids are formulated to work in synergy with your skin and one another for the best results. Your skin pro won’t keep you on the same routine forever. As you hit your skin goals your pro will update your products, so your skin just keeps on improving. PROTECTING Environmental aggressors accelerate our natural rate of ageing; free radicals present in pollution, pesticides, and more bombard our skin and lead to premature visible effects of ageing such as wrinkles and dark spots. Antioxidant ingredients work to neutralise these free radicals and help to stop them attacking our collagen. You can boost this protection by applying antioxidant-rich skincare each day. Enter: Alumience A.G.E.® with a sophisticated blend of antioxidants it helps to protect the skin from free radicals. It also contains EXO-P – an anti-pollutant that creates a breathable shield on the surface of the skin which traps the smallest particles of pollution that come from things like car exhaust fumes. These particles are so tiny that they can penetrate through the hair follicles and get into the lower layers of the skin and cause environmental ageing and damage, particularly to skin that’s already sensitive. L-ascorbic acid is another incredibly powerful antioxidant that the body utilises to make vitamin C – known as the glow boosting vitamin. As well as its brightening powers, vitamin C can help to protect skin from environmental aggressors AND both prevent and improve the appearance of lines and wrinkles, you’ll find it in the EverActive C&E™ + Peptide. What is the no.1 cause of the premature signs of ageing? Yep, you know it – UV rays! So, protecting your skin 365 days a year with a powerful sunscreen will help to preserve your skin and prevent damaging rays from attacking your skin’s architecture. AlumierMD's range of mineral sunscreens offer broad-spectrum protection against harmful UVA and UVB rays. You can choose tinted or clear, moisturising, or matte and all feel comfortable, lightweight and are so easy to apply. PROLONGING Collagen is a key component in our skin’s architecture, but when we hit our mid-twenties, we start to lose around 1% of collagen every year and this only increases as we age. Cell turnover naturally slows down which leaves the complexion dull and sluggish and natural hyaluronic acid – which helps to hydrate and plump skin also decreases. The good news is that you can protect your skin’s architecture by banking your collagen. Collagen banking is a relatively new term, but we’ve been talking about this for years, essentially you target your collagen before it declines and thus preserve it. How? Well, retinol and vitamin C have both been proven to prevent and dramatically reduce the appearance of collagen-related degradation such as lines, wrinkles and scarring, alongside peptides, and our skincare is based on this principle. Every AlumierMD product works in harmony to protect and prolong the skin’s construction for everyone. No matter what age you are now, the best time to start is today.

By AlumierMD Medical-Grade is a term that means what exactly? Well, first up it depends who you ask, it’s not a regulated term, even if the hashtag #MedicalGradeSkincare has over 7.4 million views on TikTok! So, let’s say you’re asking us – AlumierMD? Well, they are often cited as a Medical-Grade skincare brand for various reasons that we’ll explore in this blog, but in short? It's because the hardworking hybrid skincare products, each with multiple active ingredients, are strategically formulated to deliver the transformative results that you would expect from seeing a medical professional. The Hardworking Hybrid Product The difference between High Street & AlumierMD medical grade skincare is partly down to ingredients, formulation, and range. In every bottle made by AlumierMD you’ll find a sophisticated formula packed with active ingredients that work synergistically for superior results. For example, our Vitamin C serum EverActive C&E™ + Peptide has an extremely high percentage of Vitamin C at 15%. Plus, the technology we use means the Vitamin C crystals are kept separately in the lid and only mixed when needed. Vitamin C can quickly degrade when exposed to the air and sunlight, so this way it stays fresh, and your skin receives all the benefits. You’ll also find powerful peptides in the formula that help to strengthen and brighten skin. Every product in the AlumierMD collection is designed to be used in harmony, each one supports others in the range and actively works to improve skin. So, it’s a little more expensive than some high street skincare but that investment means you get multiple benefits from the many active ingredients which also all work together in your full AlumierMD routine. The Professional Difference We know that when you connect with a skin professional to create a personalised skincare routine you get better results than just picking from the high street. Our skin professionals are highly accomplished experts in their field, and they can help you get so much more from your daily skin routine. Your pro will help you to understand: What products you should use for your exact skin - They’ll understand your needs, listen to your goals, and help you build a routine that is perfect for you. How to use products - Did you know you can use products incorrectly? Yep, some active ingredients cancel each other out! Your pro will ensure your routine is efficient. Is this for night-time? Morning only? Before or after serum? Your pro will reveal all. How often to use the products- How often should YOU use retinol? Should YOU exfoliate every day? It all depends on your skin, and you guessed it, your pro will let you know, they can even write it down for you. How to combine and layer your products - Patchworking your products is sometimes what your skin needs – ever had dry cheeks and an oily nose? Yep, your pro will show you how to make your products work for your skin, and that might mean applying only in certain areas. You don’t need a prescription to buy AlumierMD, but we always advise working with a professional because you’ll get so much more from your powerful, active, hardworking hybrid products, and that’s why it's a Medical-Grade skincare brand.

Natural beauty products are fast becoming an innovative and popular solution for women all around the world. There has been a growing trend in those who want a more environmentally friendly approach to their skin care and beauty regimes, without giving up the quality of products. Here at Jeunesse Beauty, we don’t only care about your skin care and health, we also care about the environment of the world we live in and making it a better place to live. This is one of the reasons why we have created our own line of natural, quality skin care products to help you, your skin and the world, but what are the differences between using natural and non-natural products and are there any benefits? 1. Earth Friendly Products which are made from artificially produced ingredients can have a negative effect on our environment. The process of manufacturing and the heavy chemical solutions within the products put more pollution into the air, and the water, even more so going into your drain in your home. However, when products are manufactured more naturally, fewer chemicals are released. 2. Side Effects Parabens are used in more conventionally made products as a preservative to extend the ‘shelf life’, however they are synthetic and mimic your body’s natural hormones, worrying many people due to their side effects of altering the body’s endocrine system. Although ingredients like parabens can help the product in terms of preservation, there are still other possible side effects that are yet to be uncovered. Natural products and ingredients use natural preservatives such as grapefruit seed extract, and have less chance of harming or having effect on your body. The effects being much more understood than synthetic ingredients. 1. No Irritation or Artificial Fragrances Many chemicals, artificial colours and fillers in skin care products can cause irritation, redness and even worse breakouts, with some having allergic reactions to commonly found ingredients. Natural products work for your skin instead of against. From the artificial ingredients come synthetic fragrances also. The food and drug administration says that a company doesn’t necessarily need to release their ingredients as they are considered trade information, however when you see this you don’t know how many chemicals are in the product. Knowing the ingredients of natural products allows you to identify anything you are allergic to beforehand and opt for other natural products to use on your skin that contain alternatives; this can eliminate any concern of irritation and unpleasant chemical fragrances. 1. Better for Your Skin One of the biggest concerns within the beauty industry is little to no government regulation, which means many companies can get away with putting what they want in the products you use, which may come to no surprise that are extremely bad for your skin. By using more natural beauty products you don’t have to worry about any chemical harming your skin, as they have better nutritional value in aid to supporting your skin. They have been specifically designed to repair, refined and rejuvenate your skin. Jeunesse Beauty’s nine core products are as follows, making use of natural components and ensuring no animals by products or animal testing was involved: Jeunesse REVEAL – Glycolic Wash Cleanser Jeunesse PREPARE – Soothing Natural Daily Cleanser Jeunesse PROTECT SPF20 – Daily Moisturiser with SPF 20 Jeunesse PROTECT SPF 50 – Daily Tinted Broad-Spectrum Sun Protection with SPF 50 Jeunesse REJUVENATE – Stimulating Daily Active Serum Jeunesse C-10 – Professional Strength Vitamin C Serum Jeunesse HYDRATE – Hyaluronic Acid Serum Jeunesse RECOVER – Healing Active Night Cream Jeunesse REFINE – Intensive Eye Serum If you would like to know any more information regarding our Signature Skincare range you can enquire on 02084281138, or send us an email at bookings@jeunessebeauty.co.uk.